Social Media Marketing Services That Drive Real Growth

In 2025, Canada had approximately 31.7 million social media user identities, covering nearly 80% of the population. That’s a huge audience, the question is — are they seeing you?

Our social media marketing services help businesses like yours cut through the noise with data-backed strategies, scroll-stopping creatives, and performance-driven campaigns. From Instagram marketing to LinkedIn B2B lead generation, we design and execute SMM plans that not only look good but deliver measurable ROI.

Let's Spruce Up Your Social Media

Why Social Media Marketing Matters Now More Than Ever

Online Culture Matters

93% of consumers say it’s important for brands to keep up with online culture. We help you do this by finding the right conversations to join instead of chasing every passing trend. Our team actively mines platforms like Reddit and X to see what your audience is really talking about, then builds campaigns that connect to those conversations in a way that feels natural and relevant to your brand.

What to Expect From Our Services

Focused Audience Reach

We help you connect with the relevant audience in Canada aged 25–65 using highly targeted content.

Full-Service Support

We provide strategy and research, create engaging content including posts, ads, and videos, develop platform-specific plans for Facebook, Instagram, LinkedIn, and TikTok, deliver monthly performance reports, and continuously optimize campaigns based on results.

Building Trust & Authority

Trust is the foundation of our campaigns, with every project backed by proof points and client testimonials, transparent performance insights, and clear, jargon-free reporting that shows ROI.

Content Creation & Design

Your brand’s visual voice is everything, so we create high-quality graphics and videos optimized for each platform, copy that blends SEO-friendly captions with high-engagement hooks, and brand kits to ensure consistent tone, fonts, and colors.

Paid Social Advertising

Maximize reach with targeted ad campaigns across Facebook, Instagram, and LinkedIn, with campaign setup and audience segmentation, A/B testing for creatives and copy, and performance optimization to achieve lower CPL and higher ROAS.

Community Management

We help you build trust through consistent engagement by responding to comments and messages in your brand tone, proactively reaching out to influencers and niche communities, and tracking sentiment to identify opportunities or risks early.

Analytics & Reporting

Our approach is data-first, so you always know what’s working and what’s not, with monthly platform-specific performance breakdowns, insights into engagement, reach, and conversions, and actionable recommendations for scaling results.

What We Specialise In

Meta Marketing

Stories, reels, and influencer collaborations to grow reach and engagement.

YouTube Content Strategy

Optimized video planning to maximize views and subscriber growth.

LinkedIn Lead Generation

Strategic outreach and ads to connect with high-value prospects.

Why Choose Signal and Grain for Social Media Marketing?

We deliver competitor-gap-focused strategies by leveraging insights your competitors overlook, powered by in-house creative and performance teams for faster execution with no outsourcing delays. Our full-funnel approach covers everything from awareness to conversion tracking, backed by transparent pricing and monthly performance reviews so you always know the impact of every campaign.

Let's Spruce Up Your Social Media

Get Started Today

Social media changes daily. The sooner we start, the sooner your brand will stand out. Contact us for a free consultation and let’s build a strategy that grows your audience — and your sales.