How Tony from LC Sign Turned Social Media into Business Growth

'Anyways, how to know if your sign company is trustworthy?’ You have probably heard this in that spectacular accent combined with an opening that is very controversial all over Instagram and Tik Tok by now. This is how a marketer became the face of LC Sign, a signage company that went from being just another supplier to a brand people search for, talk about, and trust. 

What made the difference was not a massive advertising budget. It was short, simple videos on Instagram, TikTok, and YouTube that mixed humour, strong hooks, and product demos.

The story of Tony from LC sign comes up again and again. This case study breaks down how Tony did it, what made the approach work, and what Canadian business owners can learn from it.

What does LC Sign Do?

LC Sign is a company that makes custom LED and neon-style signs. They work with retail shops, restaurants, gyms, and any business that needs a standout sign. The company has been around for years, but the brand exploded online when Tony started posting content.

He wasn’t acting like a polished corporate spokesperson. He spoke directly, opened with a controversial line, and then tied it to a product. His accent and humour made the videos stand out, but the real trick was how he always brought it back to the signs.

At the time of writing, LC Sign has built a huge online following. Reports show:

That is an enormous reach for a sign company that used to rely mostly on local trade shows and word of mouth.

The Simple Formula Tony Used

Tony did not reinvent marketing. What he did was apply a few clear principles again and again. Here’s how it works.

1. Start with a strong hook

Every video starts with a controversial video mocking people. It incites curiosity, the type of video makes people stop scrolling, this has no relation to the brand, it simply serves as scroll-stopper. 

2. Link it straight to the product

Instead of letting the negativity hang, Tony pivots. Within seconds he shows an LED sign, explains how it’s made, or demonstrates the brightness. The shift catches people off guard. Viewers stay, and they see the product in action.

3. Add humour and personality

Tony uses accents, quick jokes, and a direct style. He doesn’t talk like a brand manager. He talks like a person having fun. That’s why people share the clips. Some even mimic his lines, spreading the brand further.

4. Keep it short and frequent

Most of the videos are under a minute. LC Sign posts often, and that consistency feeds the algorithm. People see the content again and again, which builds familiarity and trust.

5. Turn comments into content

Many follow-up videos come from questions in the comments. Someone asks about durability, Tony makes a quick demo video to show it. This makes viewers feel heard and shows proof at the same time.

6. Use platform features wisely

Captions, trending sounds, pinned comments with purchase links — all these small touches make the content easy to consume and easy to act on.

The Impact of This Approach

The results are clear.

• Massive audience growth: LC Sign went from a small presence to millions of thousands of followers across Instagram, TikTok, and YouTube.

  
  

• Spike in brand searches: After the viral videos, searches for LC Sign on Google increased sharply. The brand became a topic, not just a supplier.

  
  

• Inquiries and sales: More followers turned into more direct messages, more website clicks, and more wholesale requests. The content didn’t just entertain; it drove revenue.

  
  

• Media coverage and trade exposure: Tony’s content style was picked up by online publications. LC Sign was invited to trade events and featured in articles, which brought even more exposure.

  
  

Fan accounts and reposts: There are now multiple LC Sign–related Instagram handles and fan pages that repost Tony’s clips. This type of user-generated spread is something money can’t easily buy.

Why This Case Study Matters to Canadian Business Owners

If you run a small to medium business in Canada, you might think social media doesn’t work for you. Maybe you believe only fashion brands or influencers can grow online. LC Sign shows that even a signage company can become a content brand if the storytelling is right.

Three takeaways for decision-makers:

1. Attention beats polish (In Social Media): The videos are not high-budget productions. They are simple, fast, and direct. What matters is grabbing attention in the first three seconds.

   
   

2. Every product has a story: If neon signs can become entertainment, so can your product or service. The key is to show the product in action and make it relatable.

   
   

3. Consistency builds trust: Tony didn’t post once a month. He built momentum by posting often and engaging with the audience. That consistency signals reliability, which is exactly what buyers look for.

   
   

   A Simple Playbook You Can Copy

Wrapping It Up

The story of Tony from LC sign proves that social media, when done with clarity and consistency, can transform a business. From a niche manufacturer in Guangzhou to a global brand recognized by hundreds of thousands online, LC Sign built awareness without traditional advertising.

For Canadian business owners, the lesson is clear: social media is not just for influencers. With the right mix of hooks, product visibility, and humour, any business can create awareness, build trust, and generate leads.